Overview
POP MART City Park is China’s first large-scale immersive theme park developed by POP MART, the globally recognized lifestyle and toy brand known for its iconic characters like MOLLY, LABUBU, and SKULLPANDA. Nestled within the lush greenery of Beijing’s Chaoyang Park, this 40,000-square-meter urban oasis blends whimsical design, interactive experiences, and retail therapy into a seamless day-out destination for families, couples, and solo travelers alike. Opened in late 2023, the park has quickly become a cultural hotspot, earning a stellar 4.5-star rating from domestic travelers on platforms like Mafengwo and Ctrip.
Thematic Zones
The park is thoughtfully divided into four distinct zones—Bubble Street, Forest Zone, Castle Zone, and Lakeside Zone—each offering unique aesthetics, photo opportunities, and activities that bring POP MART’s beloved IPs to life. Bubble Street serves as the vibrant entrance corridor, lined with colorful storefronts, character murals, and the LABUBU Flower Drink Shop. The Forest Zone immerses guests in a fairy-tale woodland filled with oversized mushrooms, talking trees, and playful installations perfect for children and Instagram enthusiasts. The Castle Zone centers around MOLLY’s grand castle, housing themed dining venues and interactive exhibits, while the serene Lakeside Zone offers tranquil views, seasonal floral displays, and open-air performance stages.
Experiences & Entertainment
Beyond its visual charm, POP MART City Park delivers dynamic entertainment throughout the day. Scheduled character parades, live dance performances, and seasonal festivals (such as Halloween spook-taculars or Lunar New Year celebrations) keep the atmosphere lively. Interactive games like “Treasure Hunt with SKULLPANDA” or “MOLLY’s Puzzle Quest” encourage exploration and reward participants with limited-edition collectibles. The park also features gentle rides suitable for all ages, including a carousel inspired by the Sweet Bean series and a mini Ferris wheel overlooking the lake—ideal for families with young children.
Dining & Shopping
Culinary offerings are deeply integrated with the park’s IP universe. Guests can enjoy bubble tea shaped like LABUBU at the Flower Drink Shop, grab quick bites at BOBO&COCO Food Station, or indulge in full meals at the second-floor Happy Bistro or third-floor MOLLY Banquet Hall inside the castle. All menus feature character-themed plating and playful desserts. For shoppers, the park boasts multiple retail outlets: MOLLY’s Store offers exclusive park-only merchandise; Elf Specialties carries seasonal collectibles; the Sweet Bean Mini-Mart provides snacks and souvenirs; and the flagship POP MART City Park Store just outside the main gate stocks the brand’s full product range. Limited-edition blind boxes released only at the park have become highly sought-after by collectors worldwide.
Accessibility & Amenities
Designed with inclusivity in mind, the park provides stroller rentals (¥20 per use with ¥100 deposit), luggage storage at both east and west entrances, and six mobile charging stations—including power banks available for rent at Qiqi Dole House. Free Wi-Fi covers the entire grounds under the network name “popland,” accessible via SMS verification. A dedicated nursing room is located on the second floor of the castle within Qiqi Dole House. While wheelchair-accessible pathways exist in most areas, some forest trails and older sections may present mild challenges—visitors with mobility concerns are advised to enter via the west gate for smoother access. Restrooms are available in all major zones, though lines can form during peak hours.
Philosophy & Atmosphere
More than just an amusement space, POP MART City Park embodies the brand’s mission: “Create Trends, Deliver Joy.” It aims to offer “emotional value through environment”—transforming routine city life into moments of wonder, calm, and connection. Many Chinese reviewers describe their visit as “therapeutic” or “a reset for the soul,” praising the park’s pastel color palette, ambient music, and absence of aggressive commercialism. Unlike traditional theme parks focused on thrills, this destination prioritizes sensory delight, mindfulness, and shared joy across generations.
Visitor Experience Insights
Based on aggregated feedback from Mafengwo and Qunar, visitors consistently highlight the park’s cleanliness, staff friendliness, and photo-friendly design. Peak crowds occur on weekends and public holidays, especially during school breaks, so weekday mornings are recommended for a quieter experience. Evening visits (after 5 PM) offer softer lighting and fewer children, making it ideal for couples or adult fans. Note that while entry is free for children under 1 meter, all guests must obtain a timed-entry ticket online in advance due to capacity controls—a policy strictly enforced since early 2024.