Overview
Nestled in the eastern part of the Shengsi Archipelago within Zhoushan City, Zhejiang Province, Goji Island (Gouqi Island) is the second-largest island in the chain after Sijiao Island. Renowned for its unspoiled natural beauty, tranquil fishing villages, and crystal-clear waters, it offers a perfect blend of relaxation and adventure—ideal for families, couples, and solo travelers seeking an off-the-beaten-path coastal getaway. Just a few hours from Shanghai and Ningbo by ferry, Goji Island remains refreshingly uncrowded compared to more commercialized Chinese beach destinations.
Natural Landscapes & Key Attractions
Goji Island’s allure lies in its diverse scenery: golden-sand beaches, rugged sea cliffs, panoramic hilltop views, and vibrant marine life. The island’s crown jewel is Dawang Beach, where fine, soft sand meets clear turquoise water. At low tide, rocky pools reveal crabs, snails, and small shellfish—making it a favorite spot for families with children to explore. The beach is framed by traditional stone-and-wood fishermen’s houses cascading down the hillsides, offering countless photo opportunities.
For panoramic views, head to Xiaoxitian Hill (“Little West Heaven”), a short walk from Dawang Village. The sunset here is legendary—golden light spills over the East China Sea, casting a warm glow on the red-tiled roofs below. On clear days, you can see neighboring Shengshan Island, connected to Goji by a modern bridge.
Another must-visit is the “Shanhai Qiguan” (Spectacle of Mountain and Sea) viewpoint. Located atop a gentle slope accessible by local minibus or a scenic hike, this vantage point features a massive engraved boulder bearing the site’s name. From here, sweeping vistas unfold across both Goji and Shengshan Islands, with fishing boats dotting the horizon. It’s also one of the best places on the island to catch a sunrise.
Don’t miss Dongya Ju Bi (East Cliff Precipice) on nearby Shengshan Island—a dramatic basalt cliff plunging straight into the ocean. This geological wonder is especially stunning at dawn when the first rays of sunlight illuminate the jagged rocks and crashing waves.
Cultural Experience & Local Life
Goji Island retains a strong sense of authenticity. Unlike heavily touristed islands, daily life here revolves around fishing and aquaculture. Visitors can witness mussel farms—vast floating grids that blanket parts of the bay—producing the island’s famous “blue mussels,” locally dubbed “eggs of the sea” for their rich nutritional value and delicate flavor. Many guesthouses and seafood restaurants source directly from these farms, ensuring ultra-fresh meals.
Strolling through Dawang Village or Longquan Community reveals narrow alleys, drying nets, and elderly residents mending gear—a living portrait of coastal Chinese culture. The pace is slow, the air salty and clean, and the hospitality genuine.
Activities & Experiences
Beyond sightseeing, Goji Island offers immersive activities. Boat charters from Dawang Pier (accommodating 10–15 passengers) take visitors out for deep-sea fishing—a popular half-day excursion. Remember to wear sunscreen, a hat, and non-slip shoes, as decks can get wet and sunny.
Snorkeling and swimming are best in July and August when water temperatures peak. Tide pooling during low tide is free and endlessly entertaining for kids. Photography enthusiasts will find endless subjects: morning mist over the harbor, sunset silhouettes, and the interplay of light on weathered wooden boats.
Practical Travel Tips
A two-day, one-night stay is ideal to fully experience the island without rushing. Most visitors arrive via ferry from Shenjiamen (Zhoushan) or Shanghai’s Luchao Port. Accommodations range from cozy family-run guesthouses to boutique seaside lodges—book ahead during summer holidays.
Note that China’s annual fishing moratorium runs from May 1 to August 16 in the East China Sea. During this period, freshly caught seafood may be limited; many restaurants serve frozen alternatives, though farmed mussels and other aquaculture products remain available year-round.
Why Visit?
Goji Island strikes a rare balance: it’s accessible yet peaceful, scenic yet authentic, simple yet deeply memorable. Whether you’re watching the sun dip below the horizon from Xiaoxitian, tasting just-steamed mussels by the harbor, or wandering quiet lanes lined with blooming bougainvillea, you’ll leave with a renewed sense of calm—and a camera full of breathtaking moments.