Overview
Rising majestically above Beijing’s skyline, the Central Radio & TV Tower (also known as CCTV Tower) stands as one of the city’s most recognizable landmarks. Located in Haidian District near Yuyuantan Park, this 405-meter-tall structure is not only a functional broadcasting hub but also a multifaceted tourist attraction blending sightseeing, dining, history, and interactive experiences. With its distinctive gray concrete façade and a central lantern-shaped observation pod inspired by traditional Chinese palace lamps, the tower exudes both modern engineering prowess and subtle cultural symbolism.
Panoramic Observation Decks
Visitors begin their journey with a swift elevator ride to the main observation level at 238 meters—the highest public viewing platform in the tower. This open-air circular deck provides 360-degree vistas of Beijing, stretching from the historic Forbidden City in the east to the Olympic Park’s Bird’s Nest and Water Cube in the north. On clear days, visibility extends over 30 kilometers. Free binoculars are available for shared use (though queues may form during peak hours), and private telescopes can be rented for ¥30 per unlimited session—ideal for capturing crisp photos of distant landmarks. The night view is particularly spectacular: as the city lights up, the tower itself glows like a giant red lantern suspended in the sky, making it a favorite spot for photographers and couples alike.
Cultural Exhibitions
The tower houses two engaging indoor galleries just below the main deck. At 225 meters, the Television Culture Hall traces the evolution of Chinese television through archival photographs, vintage equipment, and multimedia displays—from the first black-and-white broadcasts in the 1950s to today’s digital era. A few levels down at 219 meters, the Capital Impressions Exhibition showcases Beijing’s identity through miniature sculptures, artistic installations, and symbolic representations of iconic sites like the Temple of Heaven and the Great Wall. Both exhibitions offer complimentary audio guides or on-site volunteer讲解 (explanations) in basic English and Mandarin. For deeper insight, private guided tours are available for ¥100 per group (not per person), covering all three main areas.
Dining with a View
Perched at 221 meters, the Revolving Restaurant is one of Beijing’s most unique dining venues. As the floor slowly rotates once every 90 minutes, guests enjoy an all-you-can-eat international buffet while taking in ever-changing panoramas of the capital. The menu typically features Chinese classics alongside Western staples, with fresh seafood, dim sum, and desserts. Reservations are recommended for dinner, especially on weekends, when the romantic ambiance attracts many couples celebrating special occasions. Note that dining here requires a separate ticket or combo package—it’s not included in standard admission.
Family-Friendly Features
Ranked #20 on Beijing’s Top Family Attractions list, the tower caters well to children and parents. Interactive games scattered throughout the lobby and mid-level corridors—such as AR photo booths and trivia quizzes about broadcasting—often reward participants with small souvenirs. Stroller and wheelchair rentals are free at the visitor center, and a well-equipped nursing room is conveniently located nearby. The spacious layout and multiple rest areas make it manageable even with young kids.
Practical Amenities
The site includes ample parking (800 spaces; ¥8/hour for compact cars), clearly marked souvenir shops near the cultural hall, and clean restrooms on every accessible floor. Signage is bilingual (Chinese/English), though some exhibit captions remain primarily in Chinese—download a translation app beforehand if needed. Security checks at entry are standard but efficient.
Why Visit?
Unlike the more crowded CCTV Headquarters (“Big Pants”) or the older Beijing TV Tower, the Central Radio & TV Tower offers a balanced mix of accessibility, affordability, and authentic local charm. It’s less commercialized than other high-rise attractions yet delivers equally stunning views—especially at sunset or after dark. Whether you’re a history buff, a photography enthusiast, or simply seeking a memorable meal above the clouds, this tower remains a rewarding stop on any Beijing itinerary.